Digital marketing agency, T眉rkiye

Turkey sits between Europe, the Gulf and Central Asia, with a huge domestic e-commerce market and manufacturers who export everywhere. We help Turkish brands grow locally and win international buyers, and help foreign brands enter Turkey the right way.

  • Turkish and international campaigns
  • Export and e-commerce focus
  • KVKK and IYS aware
Hot air balloons over Cappadocia
Bernard Gagnon, CC BY-SA 3.0

馃嚬馃嚪 T眉rkiye

We serve Turkish clients from our Dubai office, one hour ahead, through video calls, WhatsApp and shared dashboards.

Business professional on a laptop

Turkey combines a large, young, heavily online domestic market with one of the most export-oriented manufacturing economies in the region. Textiles, furniture, food, machinery, automotive parts, construction materials and medical tourism all sell well beyond its borders.

Online, Turkish consumers are sophisticated and deal-savvy. They shop on Trendyol and Hepsiburada, expect to pay in instalments, compare prices across tabs and follow brands on Instagram more closely than in almost any other country.

We work with two kinds of clients here: Turkish companies that want more international buyers, and international brands that want to reach Turkish customers. Both need marketing that understands the country rather than a template from elsewhere.

Services in Turkey

Nine specialist services from one team, each adapted to how buyers in Turkey search, scroll and decide. Use one, or let them work together.

Turkish coastline on the Aegean

Market insight

01

Marketplaces dominate e-commerce. Trendyol and Hepsiburada are where many Turkish shoppers start. Brands need a plan for marketplace visibility and for building their own direct channel, rather than choosing one.

02

Inflation changes everything. With prices moving fast, budgets set in lira lose value quickly and price-led creative goes stale. We plan budgets in real terms, update offers often and report in both lira and a stable reference currency where helpful.

03

Instagram is a commercial engine. Turkish users are among the most active on Instagram in the world. For fashion, beauty, food, home and tourism, Instagram content and ads often drive more revenue than search alone.

04

Export is a search game. International B2B buyers find Turkish suppliers through Google in English, German, Arabic and Russian. Multilingual SEO and credible export websites open doors that trade fairs alone cannot.

Turkey at a glance

Currency
Turkish lira (TRY)
Language of the customer
Turkish, with English for export
Time zone
TRT, UTC+3, no daylight saving
Dominant marketplaces
Trendyol, Hepsiburada, Amazon.com.tr
How people pay
Credit cards, often in instalments (taksit)
Biggest moments
Bayrams, November sales, New Year, summer tourism

Seasonality

Turkey鈥檚 commercial year combines religious holidays, Western-style sales events and a long tourism season.

  1. Moves each year

    Ramazan Bayram谋

    Gifting, sweets, travel and family shopping peak around the end of Ramadan.

  2. Moves each year

    Kurban Bayram谋

    A long holiday with domestic travel and family spending.

  3. May

    Mother鈥檚 Day

    One of the strongest gifting moments for e-commerce, beauty and jewellery.

  4. April to October

    Tourism season

    Hotels, tours, medical tourism and coastal businesses market heavily to domestic and foreign visitors.

  5. September

    Back to school

    Stationery, clothing, electronics and education services peak.

  6. November

    November sales and Black Friday

    Marketplaces run month-long discount campaigns that reset price expectations.

  7. December

    New Year (Y谋lba艧谋)

    Gifting and celebrations drive the year鈥檚 last big retail peak.

Channel mix

Our working view for Turkish brands, domestic and export. We test each channel against your own sales data.

  1. Google Search and Shopping

    Research, comparison and export buyer discovery

  2. Instagram

    Discovery and sales for fashion, beauty, home, food and tourism

  3. Marketplaces

    Trendyol and Hepsiburada visibility and advertising

  4. YouTube

    Reviews, how-to content and brand storytelling in Turkish

  5. TikTok

    Fast-growing discovery for younger audiences

  6. WhatsApp

    Customer service, export enquiries and B2B conversations

  7. LinkedIn

    Export sales, B2B partnerships and hiring

Common challenges

Frustrations we hear from domestic brands and exporters alike.

  • 01

    Margins eaten by marketplaces

    Commissions and ad fees on marketplaces leave little profit and no customer data.

  • 02

    Budgets lost to inflation

    Plans set in lira at the start of the year no longer match reality by summer.

  • 03

    Export websites that undersell

    Great factories with dated, Turkish-only websites lose foreign buyers at first glance.

  • 04

    Messaging permission rules

    Email and SMS campaigns sent without IYS registration risk fines.

Data protection and marketing rules in Turkey

Personal data in Turkey is protected under the Personal Data Protection Law (KVKK, Law No. 6698). Commercial electronic messages such as email and SMS require recipient consent registered through the Message Management System (IYS). We build forms, consent flows and CRM workflows to match.

Advertising is overseen by the Advertising Board, which has published specific guidance on influencer and social media advertising, including clear labelling of paid content. Health, financial and alcohol advertising face additional restrictions. We review content and disclosures before campaigns go live.

Working together

Local insight for domestic growth, international expertise for export.

  • Multilingual by design

    Turkish, English, German, Arabic and Russian content planned around where your buyers are.

  • Inflation-aware reporting

    Results reported in lira and a stable reference currency, so trends are real.

  • One hour apart

    Our Dubai office is one hour ahead of Istanbul, so almost the whole working day overlaps.

  • KVKK and IYS compliant

    Consent, data handling and messaging permissions built into every campaign.

Industries we serve

From medical tourism in Istanbul to textile exporters in Izmir, the sectors where we see most demand.

Real Estate in Turkey

The challengeLong decision cycles and lots of low-intent enquiries.

How we helpProject landing pages, lead qualification and fast follow-up through WhatsApp and CRM.

E-commerce in Turkey

The challengeRising ad costs and thin margins on cash-on-delivery orders.

How we helpProduct feed quality, Shopping and Meta campaigns, and category-level SEO.

Healthcare in Turkey

The challengeTrust matters more than reach, and ad policies are strict.

How we helpLocal SEO for clinics, doctor profile pages and compliant appointment campaigns.

Hospitality in Turkey

The challengeRelying on booking platforms that take a large commission.

How we helpDirect booking websites, local SEO and remarketing to past guests.

Construction in Turkey

The challengeHigh-value projects but very few people searching online.

How we helpPortfolio-led websites, project case studies and targeted search campaigns.

Automotive in Turkey

The challengeBuyers research for weeks across many dealers and platforms.

How we helpInventory-led ads, remarketing and fast response to enquiries.

Travel in Turkey

The challengePrice-driven competition and very seasonal demand.

How we helpDestination content, seasonal campaigns and WhatsApp-based booking flows.

Manufacturing in Turkey

The challengeExport buyers judge suppliers on their website before replying.

How we helpInternational SEO, product catalogues and B2B lead generation.

Our process

Seven steps in four phases, the same for every client, whether you are a single clinic or a national brand.

  1. Discover
    Step 01

    Discovery

    A conversation about your business, goals, customers, margins and what you have tried before. We also get access to your analytics, ad accounts and website so we can see the real numbers.

  2. Step 02

    Research

    Competitor analysis, keyword and audience research, a technical review of your site and a look at how your current channels perform. This usually takes one to two weeks.

  3. Plan
    Step 03

    Strategy

    A written plan covering priorities, channels, budget split, timelines and the KPIs we will be measured on. You approve it before anything goes live.

  4. Build
    Step 04

    Execution

    Tracking setup, website fixes, content production, campaign builds and creative. You get a shared timeline so you always know what is in progress.

  5. Step 05

    Launch

    Campaigns and pages go live in a controlled way, with tracking verified first. We watch the first days closely and fix issues fast.

  6. Grow
    Step 06

    Measurement

    Weekly checks and a monthly report that ties marketing activity to leads, sales and cost. No vanity metrics without context.

  7. Step 07

    Optimization

    We double down on what works, fix or cut what does not and test new ideas each month. Growth comes from this loop, repeated consistently.

FAQ

Have a question that is not covered here?

Ask us directly

How much does a digital marketing agency cost in Turkey?

It depends on whether you are targeting Turkey, export markets or both, how many languages and channels you need and the volume of content and ads. Ad spend is separate. We provide a fixed-scope proposal, priced in a stable currency or lira by agreement.

Do you work in Turkish?

Yes. Turkish content, ads and social posts are written and reviewed by native speakers.

Can you help international brands enter Turkey?

Yes. We help foreign brands with Turkish localisation, marketplace strategy, social campaigns and KVKK-compliant data practices.

Can you help Turkish exporters find buyers abroad?

Yes. Export marketing is a core part of our Turkish work, using multilingual SEO, Google Ads, LinkedIn and credible B2B websites.

Do you handle IYS and KVKK compliance?

We build consent flows, IYS-ready messaging and KVKK-aware data handling into our campaigns. For legal sign-off, we recommend confirming with your legal adviser.

Do you work outside Istanbul, Ankara and Izmir?

Yes. We work with businesses in Bursa, Antalya, Gaziantep, Konya, Kayseri, Denizli and elsewhere in Turkey.

Cities

Each city has its own competition, neighbourhoods and buying habits. Choose a city for local insight and services, or talk to us about a Turkey-wide plan.

35+ brands trust us across Turkey and our other markets

  • Royal Link Properties
  • Ronin
  • Touch Wood Real Estate
  • Rose Petal
  • Pengu Swim School
  • Daraz
  • Kanberra
  • Vapes Direct
  • Divan Factory Outlet
  • Scents N Stories
  • Jackets Capital
  • Aerosoft
  • Falaknaz Excellency
  • Wear Glam
  • HomeShopping
  • Dawaai
  • Garry's
  • IndoorAirPro
  • Login Smart Technology
  • Fabric of the Universe
  • Dr. Sajjad's Australian Concept Infertility
  • Evolving Textures
  • Shaheen Realty
  • Gurbir Singh Professional Corporation
  • Kamran & Co Solicitors
  • Toyota Eastern Motors
  • Leather Heats
  • The Jacket Maker
  • Pakref
  • Travelax
  • Elite Services
  • Infinity Mall & Residence
  • J7 Group
  • GFS Builders & Developers
  • Saima Paari Mall

Next step

Tell us where you sell, what is working and what is not. We will come back with honest observations about your market in Turkey and a practical first step.

Or email hello@digitalnatix.com. We usually reply within one working day.

Get a Free Consultation